Today’s section comes from a book written to help content creators on the internet, people who are writing content on the web, mainly blog posts, to attract buyers to their products. I think this particular bit I found can be of help to novel writers, when stuck with a scene. Bear with me.

The author of the book refers to an “empathy map”, used to understand the needs of the audience. There are four areas under which to try to understand the customers as human beings.

I thought this might be useful when stuck writing fiction.

How about focusing on one of these areas and write from that point of view for a character, or even when going over the first draft, as a way of building the character?

What does the character Think and Feel? What does the character See? What do they Hear? And finally, what do they Say and Do?

Answering these questions can be a way of unblocking a scene or developing a character without talking about what they’re wearing (personally, the least you describe what a character looks like, the better, I’d rather find out about them from what they think and feel; what they see (and how they react to it), what they hear and of course, what they say and what they do.

So, there you go, that’s my little bit of writing dogma for today, I hope it’s useful.

The book I’ve borrowed this from is called “The Story Engine: An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing” and the author is Kyle Gray.

Book Covers